Marketing Vision for Belmar Focuses on Millennials

Last September, marketing giant CBRE took over the leasing of Belmar's 600,000 square feet of retail and 250,000 square feet of office space. The contract was awarded by the Southern Ute Indian Tribe, which owns 90% of Belmar.

In CBRE's press release, Jim Lee, vice president of CBRE's Denver office, suggested the company's target audience was millennials.

"Millennials seek a unique shopping experience," he's quoted as saying. "Retailers, taking notice of this trend, are shifting the way their stores are laid out and how they communicate with their customers. This new experiential retail model creates a dynamic retail experience for Belmar’s customers."

He also promised "additional fashion brands, entertainment concepts and restaurants,” adding "because of its eclectic-vibe, Belmar is poised to attract the chef-driven restaurants and boutique retailers emerging from this trend."

That said, there's not a lot of available retail space in Belmar.

Loopnet lists 13 retails spaces for rent. These spaces are a fairly small, ranging from 2000-3000 sq. feet. The largest, at a little over 5000 sq. feet, is the site currently occupied by Lane Bryant (which is moving to the former Cold Water Creek location).

There's also a single 3000 sq. foot restaurant space, which is apparently the site formerly occupied by the Oven. It's being offered along with the space next door-- currently occupied by Jamba Juice, which is relocating as well.

Finally, there's a 32,000 sq. foot pad site, which I believe is the dirt lot on the southeast corner of the Whole Foods parking garage.

Again, not a lot of space.

This may change, however, as it appears that 15,000 square feet of retail in the form of a new building is in the works for the parking lot behind 24 hour fitness (né Bally's) and Ted's Montana Grill.