The windows are in at Paciugo Gelato & Caffe, along with cafe tables and upscale glass tile. The general contractor tells me the store will be opening as soon as a glass display case arrives from Italy (it's currently at sea).
Peeking through the windows, the general feel is upscale and classy-- and I love the garage-style door in the front! I can imagine the buzz this will create in the summer, when the neighborhood craves frozen treats. The stylish interior of Paciugo is also a far cry from the sickly green and strawberry crush interior of the Belmar Zinga!, which begs you to run, run away.
No, this new Paciugo looks like exactly the kind of ice cream shop Belmar needs. Or at least, it looks like the next best thing to getting a Liks or a Sweet Action (I'm a realist; I know the rents are too high in Belmar for a local shop ice cream shop to make it). Paciugo itself is a national chain with 38 locations, and its other locations have pretty good reviews on Yelp.
I don't have any information on why the Belmar Ben & Jerry's closed (it seemed to do a brisk business), but if the gelato is any good, Paciugo will do well.
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