Saturday, November 1, 2014

Qdoba Brand Central in the Belmar Plaza

The scaffolding and plywood is down in the Belmar Plaza, revealing the facade of Qdoba's new corporate headquarters.

It's mostly glass, which will help add a sense of vibrancy for passerbys. Yes, the view will be of office workers sitting in cubicles, but consider the alternative: blank walls or walls of Qdoba advertisements. People feel safer and behave better in public spaces when other people are around. Windows facilitate that feeling, so I think the Qdoba design is a good one.  

4 comments:

  1. Looks like it will host a Qdoba restaurant location, which is kind of cool - with its attachment to HQ, this could be a "demo" store, usually they roll-out or try out new offerings in places like that, things that may not be available elsewhere. Pretty exciting new lunch option for Belmar, a cool spin on a normal chain location..

    ReplyDelete
  2. I was wondering about that too. In my photo, it's the area to the left of the main door that is set up a little like a restaurant. There's even outdoor seating on the plaza cordoned off with metal railing.

    But when I took a closer look, it made me think it's a corporate cafeteria. There's a toaster, a coffeemaker, a refrigerator, and two microwaves, which wouldn't fit with the space being a Qdoba restaurant.

    In which case, it's sort of annoying that they've set up private outdoor seating in what is public space. Hmm.

    ReplyDelete
  3. typo alert...Qdoba's HQ not Adobe's HQ...

    ReplyDelete
  4. "typo alert...Qdoba's HQ not Adobe's HQ..."

    Thanks-- fixed it. Wonder if that was an auto-correct error? Hmm...

    ReplyDelete